معرفی
Deborah Fain is a Clinical Assistant Professor of Marketing at Pace University's Lubin School of Business. With over 40 years of expertise in Customer Relationship Management (CRM) and Integrated Marketing, she has developed acquisition and retention programs for industries ranging from book clubs to financial services, including her work as the first product manager for the American Express Corporate Card.
- Education: MBA from Columbia University, BA from Duke University, and ABD status in Marketing at Boston University.
- Professional Roles: Principal of Infomorphosis consultancy, NY State licensed real estate broker, and co-director of the Integrated and Direct Marketing Lab (IDM Lab), a student-operated agency.
- Research & Teaching: Focuses on CRM, practical marketing applications, and student career preparation through real-world client projects. Her recent work includes fundraising campaigns and voter registration initiatives.
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