معرفی
David Schäfer serves as an Adjunct Professor for Market Research at the Institute for Wine and Beverage Industry at Geisenheim University, a specialized German institution focused on viticulture, horticulture, and beverage sciences.
Dr. Schäfer's research focuses on the intersection of wine industry marketing and sustainable tourism practices, with particular expertise in:
- Wine tourism development and strategies
- Sustainable marketing for organic wineries
- Consumer behavior in wine tourism contexts
- Market research methodologies specific to the wine industry
- Value chain development for organic wine producers
Currently, Dr. Schäfer leads the "ECO-WINE TOURISM" research project funded by the Federal Ministry of Food and Agriculture (BMEL), running from October 2023 to September 2026. This project investigates sustainable marketing strategies for organic wineries with a focus on developing innovative wine tourism offerings. The research employs a multi-perspective approach examining:
- Organic wine marketing channel structures
- Wineries' attitudes toward organic wine tourism
- Visitor preferences at organic wineries
- Industry perspectives from associations and tourism experts
Dr. Schäfer actively disseminates his findings through academic channels, recently presenting on "ECO-WINE TOURISM – INNOVATIVE AND SUSTAINABLE MARKETING STRATEGY FOR CERTIFIED ORGANIC WINERIES" at the 63rd Workshop of the Research Association of German Viticulture.
