معرفی
Professor Andreas Kurth serves as Deputy Head of the Department of Wine & Beverage Business at Geisenheim University, holding the Professorship for Business Operation. His academic work focuses on the economic aspects of wine production and business management, with particular expertise in cost analysis, profitability assessment, and economic sustainability of wine estates.
His research interests include Wine Business Economics, Cost Analysis in Viticulture, and Economic Sustainability of Wine Estates. Professor Kurth has developed specialized methodologies for business analysis in the wine industry, particularly through the Geisenheimer Business Analysis project which has been running for over 25 years.
Analysis of his publication record reveals a strong focus on economic viability of wine businesses, with particular attention to cost structures, profit margins, and the impact of digitalization on business analysis in the wine industry. His work often addresses the challenges faced by family-owned wineries and provides practical frameworks for assessing economic sustainability.
Professor Kurth actively engages with the wine industry through presentations at major industry events including the International Riesling Symposium, the American Association of Wine Economists conferences, and various German wine industry forums where he discusses cost structures, margin analysis, and business valuation methodologies specific to wineries.
- Lead researcher on the Geisenheimer Business Analysis project (25+ years)
- Principal investigator for the digitization of business management in wine enterprises
- Expert in economic sustainability assessment frameworks for wine estates
- Regular presenter at major wine industry conferences across Europe
His current research project "Experimental field digitisation in agriculture and viticulture using multicopters, networked sensors and satellite-supported communication channels" (2020-2025), funded by the Federal Ministry of Food and Agriculture, represents the cutting edge of digital transformation in wine business management.
