معرفی
Eike Kaim serves as a Professor in the Professorship for Wine & Beverage Business Administration within the Department of Wine & Beverage Business at Hochschule Geisenheim University. His academic work focuses on the intersection of business administration and horticultural science, particularly in wine and beverage markets.
Professor Kaim's research interests span multiple domains including wine business economics, consumer behavior in horticulture, supply chain management for fresh produce, and sustainable agricultural marketing. His work often examines the relationship between production practices and market outcomes, with particular attention to consumer preferences and ethical consumption patterns. He has conducted extensive research on berry markets across Europe, irrigation practices in asparagus cultivation, and consumer typologies in the ornamental plant market.
His publication record shows a strong focus on practical applications of economic principles to horticultural production and marketing. The research trends indicate a consistent interest in understanding market dynamics, consumer behavior, and supply chain optimization within specialized agricultural sectors. His work bridges academic research with practical industry applications, particularly in the German and European contexts.
Professor Kaim received the TASPO-Award 2010 in the Young Scientist category. His research has been supported by various projects including EU-funded initiatives such as the EUberry project focusing on competitiveness and marketing strategies for sustainable berries.
He has presented his research at numerous international conferences including the ISHS Symposia on Horticultural Economics, the International Berry School, and various German horticultural conferences. His work demonstrates strong engagement with both academic and industry stakeholders in the horticultural sector.
