معرفی
Dr David Rowe is a Senior Lecturer in Marketing at the School for Business and Society, University of York. With a PhD in Marketing Sexual Health in Britain and extensive industry experience, he bridges academic theory with practical applications. His research examines marketing's societal impacts through:
- Public health communication
- Sexual health promotion
- Social marketing
- Consumer culture theory
His interdisciplinary approach combines historical analysis with contemporary consumer behavior, particularly in politically charged environments like Brexit prepping culture. Key publication trends include:
- Queer theory applications in marketing
- Stigma analysis frameworks
- Political consumer identities
- Historical health campaign studies
- Intersectional research methodologies
Recognized for competitive research funding and conference accolades, Dr Rowe specializes in:
- Marketing communications
- Customer journey analysis
- Ethical marketing
- Consumer behavior in crisis
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