معرفی
Dr. David Micallef is a Senior Lecturer and Program Manager for Public Relations at RMIT University's School of Media & Communication. With 20 years of industry experience in marketing and communications, he bridges academic research with practical application. His research focuses on leveraging online gaming and esports to improve health communication strategies for young people, particularly in public health and social marketing contexts.
Research Interests:
- Esports and gaming culture analysis
- Health communication strategies for emerging adults
- Social marketing innovation through digital platforms
- Public health interventions using participatory design
Affiliations & Engagement:
- Education Subcommittee Member, Communication & Public Relations Australia
- Committee Member, Melbourne Queer Film Festival
- Active in professional organizations: International Communication Association
His recent publications explore the intersection of esports, health behavior, and participatory approaches to address societal challenges like food waste and dietary habits among gamers.
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