معرفی
Dr. David Hagenbuch is a Professor of Marketing at Messiah University, where he has taught since 2000. He is the author of two books, Honorable Influence and Mindful Marketing, and the founder of MindfulMarketing.org, a platform promoting ethical marketing practices.
Education:
- B.S. in Marketing – Messiah University
- M.B.A. in Marketing – Temple University
- D.B.A. in Marketing – Anderson University
Research Interests:
Dr. Hagenbuch’s research and teaching focus on marketing ethics, corporate social responsibility, branding, blogging, and social media. He integrates ethical frameworks into marketing education and practice, emphasizing service-learning and real-world application.
His work has been featured in major media outlets including Forbes, Entrepreneur, Business Insider, and The New York Times, and he has published in leading academic journals such as Journal of Marketing Education and Christian Scholars Review.
Awards & Recognition:
- Christian Business Faculty Association Teaching Award (2013)
- Best Paper Award, AMA Summer Academic Conference (2025)
- Best Paper Award, CBFA Conference (2014)
- Top Ten Best Practice Program, U.S. Summit & Initiative for Global Citizen Diplomacy (2010)
Leadership & Service:
- Co-chair, Department of Business
- Chair, Community of Educators
- Founder and Advisor, Marketing Club & AMA Collegiate Chapter
- Board member, Central Pennsylvania AMA Chapter
He also leads students in experiential learning projects serving nonprofit organizations and has guided teams to multiple first-place wins in regional AMA competitions.
