معرفی
David Carrington is a Senior Lecturer in Marketing and Strategy at Aston Business School, Aston University. His expertise spans strategic cognition during crises, cognitive consensus, and marketing strategy. He holds a PhD focused on strategic cognitive consensus and crisis-induced shifts, with publications in prestigious journals like Leadership Quarterly. His research integrates academic rigor with practical insights from his prior role as a Strategic Marketing Executive, where he developed business strategies and managed marketing teams in competitive environments.
Education: PhD in strategic cognitive consensus (topic details not explicitly stated), with a focus on crisis management and mental models. Teaching includes Strategic Management, Marketing Strategy, and Retail Management. He actively presents at conferences such as the Academy of Management and British Academy of Management.
Research interests emphasize cognitive processes in crisis contexts, including how teams achieve consensus and adapt strategies. His work bridges theory and practice, examining decision-making under pressure and organizational resilience.
Recognition: Recipient of the 2019 Best Paper Award at the British Academy of Management Conference (co-authored with I. Combe). Professional affiliations include Senior Fellow of the Higher Education Academy (SFHEA) and membership in Beta Gamma Sigma.
Professional Experience: Extensive background in project management, market research, and business consultancy, complementing his academic role. His interdisciplinary approach informs both teaching and research in strategic leadership and crisis management.
