Darko Pantelic

Darko Pantelic is an Assistant Professor of Business Administration at Jönköping International Business School (JIBS), part of Jönköping University. He is affiliated with the Media, Management and Transformation Centre (MMTC) and the EDUCATE Centre for academic teaching and learning at JU. His research focuses on international marketing, cross-cultural communication, and innovative approaches to marketing education in diverse classroom settings. He holds a PhD in Business Administration from JIBS.

His research interests include the integration of real-world projects into international marketing curricula, intercultural competence development in business education, and the impact of digital transformation on B2B marketing strategies. He has published extensively on topics such as pharmaceutical marketing, sustainability in business education, and the role of social media in modern consumption patterns.

Recent work highlights include exploring intercultural competence in recruitment advertising (2024), redesigning international marketing courses through community-engaged learning (2024), and supporting academics in internationalization efforts (2023). His contributions bridge theoretical frameworks with practical classroom innovations.

Pantelic serves on JIBS committees including the JIBS IT Council and the MMTC steering group. He actively participates in international conferences like the Cross-Cultural Business Conference series, emphasizing collaborative research across academic and industry boundaries.