Mart Ots

Mart Ots serves as an Associate Professor in Business Administration at Jönköping International Business School (JIBS), part of Jönköping University. He is affiliated with the Media, Management and Transformation Centre (MMTC), where he contributes to research and academic initiatives focused on digital transformation and business management.

Dr. Ots' research centers on digital business transformation, with particular emphasis on emerging marketing and branding practices and their policy implications. His work bridges the gap between rapidly evolving digital marketing techniques and the regulatory frameworks needed to govern these practices. His research interests span the intersection of technology, business strategy, and marketing innovation in the digital age, examining how organizations adapt their branding strategies in response to digital disruption.

Mart Ots is actively involved in the MMTC community, contributing to the center's mission of advancing knowledge in media, management, and transformation processes. His expertise supports MMTC's various initiatives including the Digital Supply Chain Management program, the SI Academy for Young Professionals, and the MMTC Visiting Scholar Program.