Daniel Wentzel

Prof. Dr. Daniel Wentzel holds the Chair of Marketing at the School of Business and Economics, RWTH Aachen University since 2011. A graduate of the University of Cologne and University of Auckland, he earned his PhD and Habilitation from the University of St. Gallen.

• Research focuses on Consumer Behavior, Smart Product Design, and Innovation Management across industries like automotive, retail, and finance.
• His work bridges IoT, Design Thinking, and AI-based Service Tools, emphasizing psychological mechanisms in marketing.
• Collaborations include the Ford Research and Innovation Center, where he applies empirical methods to B2B innovation projects.

Recent publications analyze Smart Products, CEO Appearance Effects, and Privacy Calculus. While no awards are listed, his work on product aesthetics and referral programs has appeared in top journals like the Journal of Marketing and Journal of Service Research.