معرفی
Vera Blazevic is an Associate Professor of Digital Marketing and Innovation at Radboud University Nijmegen and a Visiting Professor at RWTH Aachen University's Institute of Technology and Innovation Management. Her work bridges sustainable development and digitalization, focusing on organizational innovation within stakeholder ecosystems.
- Education: MSc in International Business from Maastricht University (2005), PhD from Maastricht University (2005).
- Current Role: Teaching 'Managing the Innovation Process' and 'Principles of Technology and Innovation Management'.
Blazevic's research explores how organizations innovate through co-creation with stakeholders, addressing challenges in digital transformation and paradox management. Her recent publications emphasize AI's role in hybrid innovation, digital manufacturing systems, and stakeholder engagement.
She has received multiple accolades, including the AACSB Influential Leader (2024), IPDMC Christer Karlsson Best Paper Award (2023), and Frontiers in Services Award (2023). Her work appears in top journals like Journal of Marketing and Journal of Product Innovation Management.
At RWTH Aachen, Blazevic contributes to innovation management education and collaborates on projects related to Generative AI and stakeholder ecosystems. Her methodologies integrate paradox theory and hybrid intelligence to address complex organizational challenges.