Martin Schymanietz

Dr. Martin Schymanietz is affiliated with the Chair of Information Systems I, Innovation and Value Creation at the School of Business, Economics and Society of Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). He holds a M.Sc. in Business Administration and Engineering from RWTH Aachen University, with additional academic experience at the University of California, Santa Barbara (UCSB) and the University of California, Berkeley (UCB). His research focuses on data-driven service innovation, exploring topics such as AI-enabled service systems, digital transformation, and sustainable technology adoption.

Key contributions include co-authoring Geschäftsmodelle 4.0 (2018), a framework for data-driven business models, and publishing in journals like Journal of Business Economics and Journal of Service Management Research. His work bridges academic research and industry practice, addressing challenges in service innovation ecosystems, modular product design, and smart service systems.

Professional experience includes project management at ABB AG, where he worked on medium voltage switchgears, complementing his academic pursuits. Recent research trends emphasize AI’s role in service systems, sustainable smart product-service systems, and the microfoundations of innovation processes.

• Education:
  • M.Sc. Business Administration & Engineering (RWTH Aachen)
  • Study Abroad: UCSB & UCB
• Key Research Themes:
  • Data Analytics in Services
  • AI in Service Systems
  • Business Model Innovation
  • Sustainable Technology Adoption
• Labs/Teams: Part of the FAU’s Information Systems Innovation Research Group.