معرفی
Dr. Daniel Lock is an Associate Professor and Deputy Head of the Department of Sport and Event Management at Bournemouth University. He also serves as an Adjunct Associate Professor in Sport Management at Griffith University, Australia. His research focuses on consumer behavior in sport, social identity theory, and organizational legitimacy in sport organizations. He holds a PhD in Management from the University of Technology Sydney, along with MA and BSc degrees in Sport Development from the University of Wales.
Dr. Lock’s work addresses key areas such as the influence of social identities on sport consumption, legitimacy of sport organizations, and strategies to enhance fan engagement. His research has been applied in projects for organizations like the Australian Sports Commission and Active Dorset. He has led courses such as Sport Business Analytics, emphasizing industry-ready skills for students.
Notable awards include the Best Reviewer Award from the European Academy of Sport Management (2016) and the New Researcher Award (2010). He supervises PhD students exploring topics like the social identity of national sporting teams and leadership in dysfunctional identities. Dr. Lock contributes to editorial roles for journals like Sport Management Review and serves on boards for sport industry initiatives.
- Grants: Includes studies on anti-doping policy legitimacy and community sport participation.
- Outreach: Projects include reducing social isolation through sport fandom and evaluating programs like Stormbreak Shine.
