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Dan Ligon is a Professor of Practice at the University of Colorado's College of Engineering, specializing in Advertising, Public Relations, and Media Design. He holds a BA from the University of Michigan and an MFA from Brown University. With over two decades in advertising, he has led campaigns for major brands like American Express, Intel, and The North Face, including the iconic 'Shop Small' initiative for Small Business Saturday. He previously served as Director of Experience Design at Made Movement, where he developed the Sherpa app for Copper Mountain Ski Resort.
His research focuses on experience design and digital innovation in a multi-screen world. Awards include Cannes Grand Prix, Radio Mercury Awards, and Sundance Film Premieres. Active in academia, Ligon emphasizes preparing students for modern communication challenges. Follow him on social media @professorligon.
