Dale Griffin

Dale Griffin holds the Advisory Council Chair in Consumer Behaviour at UBC Sauder School of Business. His research examines psychological aspects of judgment and decision-making, with applications in consumer behavior, managerial forecasting, and behavioral finance. Dr. Griffin teaches courses in behavioral research methods and decision analysis.

Key research areas:

• Cognitive processes in prediction and forecasting
• Cross-cultural determinants of corporate risk-taking
• Psychological mechanisms in financial decision-making
• Temporal aspects of planning and task completion

Recent publications explore social safety systems, cultural influences on governance, and behavioral responses to uncertainty. Research consistently addresses practical applications of decision science in business contexts.