Cynthia Li

Dr. Cynthia Li serves as an Assistant Professor in Finance at Trinity Western University, affiliated with both the School of Business and School of Graduate Studies. She holds a PhD in Accounting from Simon Fraser University (2020), an MS in Finance from the University of British Columbia (2016), an MS in Statistics from the University of Illinois at Urbana-Champaign (2013), and a Bachelor of Economics in Statistics from Nanjing University of Finance and Economics (2012). Her research focuses on how CEO characteristics (e.g., personality, risk tolerance, and unique backgrounds like pilot status) influence corporate decision-making, supply chain dynamics, and CSR performance. She also investigates regulatory impacts and misalignment between leadership traits and governance structures.

Dr. Li previously worked as an equity research analyst and investment banking analyst at boutique investment banks, gaining experience in IPO and M&A modeling. She has taught accounting courses at Simon Fraser University and Douglas College. Her work demonstrates a strong interdisciplinary approach combining finance, accounting, and statistical analysis to address complex organizational challenges.

Her recent publications (2021-2023) emphasize the interplay between leadership attributes and firm outcomes, particularly in CSR and supply chain contexts. Earlier work (2017) explores how industry classification affects financial analysis practices. No scientific awards were explicitly mentioned in the provided texts.

In advising and grants, while no specific grants are listed, her teaching roles and prior professional experience reflect her commitment to practical academic contributions. She currently teaches courses such as Applied Investments (BUSI 318), International Finance & Accounting (MBA 664), and Business Statistics (BUSI/ECON 275).