معرفی
Craig Sims is a researcher and Deputy Convenor of Collaboration for Global Change at Bond University. With over 35 years of professional experience in media leadership roles, he has specialized in magazine publishing, surfing culture, and media innovation. His research focuses on the evolution of print media in the digital age, particularly surf magazines, leveraging theories like media substitution and generational influence.
Education: Doctor of Philosophy in Media (2022, awarded at Bond University), TOW001 Certificate from Columbia University (2022), Bachelor of Social Science in Economics and Industrial Sociology (1982, University of KwaZulu-Natal).
Professional Experience: Managing Director of Aqualuna Media + Creative Pty Ltd (2016–present), Morrison Media (2008–2016), and Atoll Media Pty Ltd (1988–2007). These roles involved leading teams across diverse media brands, emphasizing collaboration and adaptability in the face of digital disruption.
Research Interests: The intersection of Gen-Z behavior, digital media trends, and print magazine viability. Key themes include audience engagement strategies, media substitution theory, and the cultural preservation of surf-related media.
Activities & Engagement: Active in academic discourse through invited talks (e.g., panel discussions on media landscapes, surfing demographics) and editorial roles. His work bridges academia and industry, addressing challenges in media sustainability and innovation.
