معرفی
Craig Davis is a Visiting Professor at the E.W. Scripps School of Journalism within Ohio University’s Scripps College of Communication. He holds a dual B.S. in Journalism and Business from West Virginia University, an M.A. in Corporate Communications from Duquesne University, and a Certificate in Internet Technologies from New York University.
His professional experience spans 15+ years in integrated marketing and interactive roles with agencies like Fahlgren Martin, Dentsu, and Arnold Worldwide. He has managed high-profile campaigns for CPG brands (e.g., Procter & Gamble’s Bounty, Hershey’s Take 5) and B2B clients (Canon USA, Avaya). Davis previously taught as an Adjunct Professor in Pace University’s part-time M.B.A. program.
Research interests focus on digital advertising, corporate communication strategies, and the intersection of technology with marketing. He has received recognition for industry contributions, including awards for integrated communications and board service with the Parkersburg Convention & Visitors Bureau.
- Affiliations: American Marketing Association (NY Chapter), Direct Marketing Association (Corporate Member)
