معرفی
Colin Potts is a Senior Lecturer at the University of Chester's Faculty of Science, Business and Enterprise, where he leads the International Tourism Management programmes and serves as Assessment Officer. He ensures academic standards compliance and oversees student conduct.
His research focuses on tourism development including destination marketing, cultural heritage tourism, place management strategies, and performance measurement frameworks for tourism organizations.
With extensive industry experience, Potts previously held tourism management positions at Chester City Council (1997-2009), Gloucestershire County Council (1986-1997), and Wirral Borough Council (1984-1986).
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