Colin Mackenzie

Colin Mackenzie is a PartTime Lecturer at Edinburgh Napier University’s Business School, specializing in sales, negotiation, leadership, and management. He combines academic expertise with extensive business experience as an entrepreneur, consultant, and high-growth advisor, supporting businesses in ethical sales training, leadership development, and strategic growth.

• MSc in Quality and Business Excellence
• Doctorate of Business (leadership focus)

His research interests span Sales, Leadership, and Organizational Development, with a focus on sustainable sales practices, continuous professional development (CPD) frameworks, and the psychological contract in sales education. His work often integrates behavioral dynamics in sales interactions and leadership strategies within SMEs.

Colin’s recent publications highlight trends in sales adaptation post-pandemic, the role of experiential learning through competitions, and the intersection of creativity and ICT integration in teaching. These works emphasize practical tools for sales professionals and educational innovation.

He has contributed to BBC Radio Scotland and delivered lectures on leadership across institutions. Colin’s collaborative research includes partnerships with authors like Anna Bauer and Johannes Reiterer, supported by Edinburgh Napier University funding.