معرفی
Cindy Raines is a Distinguished Lecturer and Lee and Allison Herring Endowed Teaching Fellow in the Department of Marketing at the University of Tennessee, Knoxville’s Haslam College of Business. With over 40 years of experience, she specializes in integrated marketing communications, strategic marketing, branding, and media. Her roles include teaching undergraduate, graduate, and executive education programs, and she served as Director of Communications for the Haslam College of Business from 2003 to 2014. She has advised organizations across diverse industries, achieving significant brand revenue growth.
Education: She holds an MBA in Marketing Management from Case Western Reserve University and a B.S. in Business Administration from Miami University. Post-graduate training includes courses in experiential learning, Lean processes, and effective communication strategies.
Research interests focus on applying marketing principles to real-world problems, emphasizing brand strategy, consumer behavior, and experiential learning. Her teaching has earned awards, including the Dean’s Award for Excellence in Executive Education and multiple teaching fellowships.
Awards include the Lee and Allison Herring Endowed Teaching Fellowship (2021), Allen H. Keally Excellence in Teaching (2018), and PRSA Best of Show (2000). She has been recognized in numerous 'Who’s Who' listings and industry accolades for creative excellence and leadership.
Advising and service: She advises the UT American Marketing Association (AMA) chapter, which has received awards for innovation and service. She also serves on the Faculty Senate and academic outreach committees, promoting engagement and educational initiatives.
Labs/Teams: As AMA faculty advisor, she mentors students through real-world consulting projects and leadership development, fostering collaboration with organizations like Excel Sports Training Center and Radio Systems Corporation.
