معرفی
Cihan BECAN, Ph.D., is an Associate Professor at Üsküdar University's Faculty of Communication, Department of Advertising since 2023. Previously served as Assistant Professor at Istanbul Aydin University's Public Relations and Advertising Department (2010-2023). Holds a B.Sc. in Communication Management (Istanbul Bilgi University, 2005), M.Sc. in Marketing Communication and Public Relations (Bahcesehir University, 2007), and Ph.D. in Public Relations and Advertising (Istanbul University, 2014).
- Current administrative roles: Science Communication Coordinator, Faculty Board Member, Advertising Research Group Coordinator
- Active in international conferences (MEDCOM 2024, Communication in Digital Age Symposiums)
Research focuses on neuromarketing, digital advertising, and consumer behavior. Key areas include emotional appeals in advertising, gamification strategies, and sustainable communication. Supervised 11 graduate theses on topics like brand activism, environmental awareness, and gender equality in ads.
Scientific contributions: 23 publications including 8 book chapters. Notable awards include the 2018 Crystal Apple Award for advertising analysis. Collaborated on text mining and sentiment analysis projects, particularly in environmental sustainability advertising.
Administrative roles include founding the Advertising and Consumer Research Group, coordinating science communication initiatives, and serving on multiple university committees (Disciplinary, Assessment, Student Clubs). Currently teaches courses in advertising theory, brand communication, and media planning to 250+ students annually.