Christine Kirkland

Christine Kirkland is an Assistant Professor at the School of Economics, Management, and Project Management within the College of Business at Western Carolina University. She holds a Ph.D. from Florida State University, an MBA from Western Carolina University, and a BA from Florida State University. Her research focuses on corporate strategy, social media's impact on businesses, entrepreneurship, and challenges faced by small and medium enterprises (SMEs). She explores topics such as social impact accelerators, hybrid venture performance, and educational strategies to bridge management research and practice.

Her notable work includes studies on institutional logics in social impact accelerators and SME growth constraints. Recent publications (2024) highlight corporate strategy and social media dynamics. Kirkland’s research often intersects organizational behavior and economic development.

No scientific awards are listed, and she has no recorded advisees. Her work contributes to both academic discourse and practical business strategies.