Christine Band

Dr Christine Band is a Lecturer in Marketing at Edinburgh Napier University's Business School. Her research focuses on organizational creativity within the advertising sector and social marketing, addressing societal issues like binge drinking and obesity. She has conducted an ethnographic study on creative work environments in advertising agencies, contributing to knowledge in organizational behavior and innovation management.

Her research interests include the impact of work environments on creativity, consumer behavior theories, and the application of social marketing principles. She supervises doctoral students in areas such as influencer marketing, telecommunication industry dynamics, and social selling frameworks.

Band's work bridges academic research with industry practices, emphasizing the importance of fostering creative environments to enhance organizational innovation. Her publications explore themes like strategic commitment to innovation and knowledge management in creative industries.