معرفی
Prof. Dr. Christian Schemer is a Professor of General Communication Science at the Institute of Journalism, Johannes Gutenberg University Mainz, since 2014. His research encompasses media effects, political communication, advertising effectiveness, and social group prejudices. He has been involved in comparative studies across 18+ countries, focusing on disinformation, media trust, and political engagement. Former roles include Acting Professor at LMU Munich and Visiting Scholar at the University of Pennsylvania.
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