معرفی
Prof. Dr. Christian Homburg holds the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim's Faculty of Business Administration. Since 2007, he has been a Professorial Fellow at the University of Melbourne. His research spans marketing strategy, sales management, pricing, and customer relationship management, with a focus on business-to-business contexts. He collaborates with global firms such as Accenture, BOSCH, SAP, and BASF.
Research Interests: Prof. Homburg explores topics like sales force automation, key account management, IoT in marketing, and augmented reality in sales. His work bridges academic theory and practical implementation, emphasizing organizational systems driving customer and competitor responsiveness.
Scientific Awards:
- Hermann Billing Prize (1989)
- Multiple Best Paper Awards from the American Marketing Association (1997-2010)
- Louis W. Stern Award (2009)
- Best Paper Awards from Journal of the Academy of Marketing Science and Journal of Business to Business Marketing
Publications: Author of 7+ editions of Marketing Management, co-editor of the Handbook of Customer Loyalty Management, and contributor to leading journals like Journal of Marketing and Strategic Management Journal.
