Chris Styles

Professor Chris Styles is the Pro Vice-Chancellor Transnational Ventures at the University of New South Wales (UNSW), where he previously served as Dean of UNSW Business School (2014–present). He earned his PhD from the London Business School (1996) and a BCom (First Class Honours) from the University of Western Australia (1988). As a Fellow of the Australian Marketing Institute and Vice-President of the Australian Business Deans Council, he has made significant contributions to international marketing and strategy.

Research Interests include international marketing, strategic innovation, and global entrepreneurial opportunities, with a focus on how

• relational competence
• international alliances
• technology commercialization
• knowledge-based industries

impact export performance and cross-border ventures.

Publications highlight trends in

• international business performance
• opportunity portfolio theory
• location strategy impacts
• relational marketing frameworks

across services, high-tech firms, and SMEs. His awards include

• Best Paper at the International Marketing Review (2009)
• Academy of Marketing Science Doctoral Dissertation award (1997)
• Best Paper at ANZMAC (2005)

and prestigious scholarships.