معرفی
Chris Broberg is an Associate Professor and Associate Dean for Faculty and Research at Wichita State University, concurrently serving as Interim Director of CEDBR. His academic focus centers on entrepreneurship, family business dynamics, innovation management, and strategic marketing. Research interests include new venture development, cross-cultural entrepreneurship, organizational behavior, and the impact of leadership rhetoric on firm performance. He employs mixed-methods approaches, including text analysis for construct validation. Broberg has advised no listed students but contributes to academic entrepreneurship through program evaluations and venture competition frameworks. His work bridges theoretical insights with practical applications in business strategy and policy.
Broberg’s research spans diverse topics from socioemotional selectivity in family businesses to the role of political institutions in fostering innovation. He has published extensively on value proposition design, customer engagement strategies, and the effects of CEO charisma on organizational outcomes. While no specific grants or awards are cited, his interdisciplinary contributions reflect a commitment to understanding entrepreneurial ecosystems at micro and macro levels.
