معرفی
Dr. Chong Yu is a Senior Lecturer in Marketing and Departmental PGR Research Lead at Middlesex University’s Faculty of Business and Law. He specializes in organizational behavior, international business, and technology adoption in education. He supervises PhD students in Business and Management and teaches modules like Marketing Research and Insights, Event Planning, and Dissertation Supervision.
Education & Employment:
PhD in Business from the University of Leeds (2020). Lecturer at Middlesex University since July 2020.
Research Interests:
Focuses on stressors in multinational corporations, buyer-supplier dynamics, mental health of academics, and metaverse applications in education. His work has been published in Journal of World Business, Industrial Marketing Management, and Studies in Higher Education.
Grants & Awards:
- Co-Investigator in grants totaling £7,452 for projects on charitable giving and community engagement (2022–2024).
- Awarded 'Best Track Paper' at the 2023 European International Business Academy Conference and shortlisted for the Copenhagen Business School Prize.
Teaching & Supervision:
Leads modules in marketing research and event management. Currently supervising two PhD students: Abdulla Abdulghaffar (2024–present) and Chonchanok Saktavivong (2019–present).
