معرفی
Chen Xiao is an Assistant Professor at the School of Management, Shandong University, specializing in Service Marketing and Quality Management. Their research spans Marketing, International Business, Smart Logistics Management, and Consumer Behavior.
Education:
- Postdoctoral Fellow in Business Administration, Fudan University
- PhD in Management Science and Engineering, Shandong University
- Joint PhD in Service Management, Lund University
- Bachelor in Industrial Engineering, Shandong University
Research Focus: Chen’s work explores customer engagement mechanisms, social Q&A content impacts on purchasing, and consumer happiness in China’s economic transformation. Their studies integrate emotional and rational engagement frameworks with empirical data analysis.
Projects: Leading the National Natural Science Foundation of China Youth Project on human-intelligence collaborative content’s impact on consumer decisions, and contributing to NSFC key projects on happiness metrics and quality management. Collaborative studies include O2O channel behavior and performance excellence models.
Contact: Email x_chen@sdu.edu.cn or phone 0531-88364664.
