معرفی
Dr Charlene Sharp is a Lecturer and academic researcher at Manchester Metropolitan University's Business School, specializing in digital marketing, sustainability, and storytelling. She currently serves as the Assessment Lead for the Department of Marketing, International Business & Tourism and Program Lead for MSc Marketing. Her roles draw on 20 years of industry experience in senior leadership at companies like Warner Bros, SEGA, and Sony Pictures.
She holds a PhD in Storytelling, Sustainability, and Digital Culture funded by the Arts & Humanities Research Council (AHRC Techne). Her research focuses on how digital audiences co-create ecological narratives through social media, blending ecocriticism with analytics. She has also been an External Examiner for MSc programs at Falmouth and Lincoln Universities since 2025.
Dr Sharp runs consultancy agency Storymaze, advising brands like SEGA and sustainable FMCG companies. She is a Fellow of the Higher Education Academy and a Women In Games Ambassador. Her teaching spans postgraduate, undergraduate, and apprenticeship modules including Marketing, Creativity, and Innovation.
