معرفی
Jim Fredrick is a tenured full-time Professor at the Dodge College of Film and Media Arts, Chapman University. His expertise spans Entertainment Marketing, Trailer Editing, and Producing Commercials. With 35 years in the industry, he has held executive roles at Castle Rock Entertainment, Warner Bros., and Sony Screen Gems, and founded his own company, Jim Fredrick Motion Picture Marketing in 2011.
- Education:
- Bachelor of Arts from University of California, Santa Cruz
His research interests focus on entertainment marketing strategies, cinematic distribution, and trailer production methodologies. He actively integrates students into practical projects, such as the NATO PSA targeting youth audiences and marketing campaigns for Chapman Filmed Entertainment.
His 2024 memoir Opening Weekend serves as a cornerstone of his scholarly work, examining film marketing's evolution from iconic 1990s campaigns to modern digital strategies. The publication complements his hands-on teaching approach.
- Scientific Awards:
- Academy of Motion Picture Arts and Sciences member
Jim mentors students through projects like the Women in Focus Achievement Reel and Trigger marketing materials. He supervises both academic instruction and practical applications of film advertising principles.
He leads the Chapman Filmed Entertainment marketing efforts and collaborates with student teams on trailer design and distribution strategies, including projects like Black Hole and 6 Below.
