معرفی
Chantal Ammi is a Professor in Marketing at Institut Mines-Télécom Business School (IMT-BS), France, affiliated with the LITEM research laboratory. She holds a PhD in Economics (Econometrics, 1982, Université Paris 2-Panthéon-Assas) and an HDR in Management Sciences (2002, University of Evry Val d'Essonne). Her career spans over three decades, including visiting professorships at Stanford University, Kaist University, Waseda University, and Beijing University.
- PhD in Economics, Université Paris 2 (1982)
- HDR in Management Sciences, University of Evry Val d'Essonne (2002)
Her research focuses on innovation, new technologies, and their acceptability and use in professional and healthcare contexts. She has published extensively in journals like TFSC, Technovation, JBR, and the Journal of Enterprise Information Management, exploring topics such as AI acceptance, NFTs in luxury markets, and metaverse applications. She also coordinates academic collections at ISTE (London) and Wiley (New York).
Chantal Ammi has held leadership roles in pedagogy at IMT-BS, designing and coordinating modules in international marketing, financial engineering, AI methodologies, and crisis management. Her work bridges marketing, technology, and healthcare management, emphasizing user behavior and organizational adaptation.
