معرفی
Overview
Dr. Catherine Prentice is a Professor of Marketing and Head of the Marketing Discipline at the University of Southern Queensland, Australia. She also serves as Director of the Asia Pacific Association for Gambling Studies (APAGS) and holds editorial roles across multiple top-tier journals including Journal of Business Research and International Journal of Contemporary Hospitality Management. Her research focuses on artificial intelligence, emotional intelligence, service innovation, consumer behavior, and gambling studies, with significant contributions to the tourism and hospitality sectors.
Education
- MBA, Lincoln University (2001)
- PhD in Marketing, Victoria University (2009)
Research Interests
Dr. Prentice’s work bridges theoretical and applied research, emphasizing the practical implications of her findings. Key areas include:
- The role of AI in enhancing customer engagement and loyalty
- Emotional intelligence in service encounters and leadership
- Consumer psychology in tourism and hospitality contexts
- Strategic marketing in the gambling and gaming industries
- Sustainability and innovation in service delivery
Publications & Impact
Her over 100 peer-reviewed articles span journals like Journal of Hospitality & Tourism Research and Tourism Management, with a focus on empirical investigations of service quality, customer loyalty, and organizational performance. Recent work explores the intersection of AI and human service interactions.
Leadership & Service
In addition to her academic roles, Dr. Prentice contributes to industry through:
- Editorial board memberships across 12+ Q1 journals
- Leadership in professional associations like NAGS and ANZMAC
- Consultancy in business strategy and marketing for corporations and governments
