Casey Bell

Casey Bell serves as Assistant Professor in the College of Business at Northwest Missouri State University, joining the institution in 2023. Dr. Bell teaches Principles of Marketing and Advanced Marketing Communication for MBA programs while maintaining active industry engagement.

Educational background includes:

• B.A. from University of Missouri St. Louis
• B.A. from Northwest Missouri State University
• BSBA from Missouri Western State University

Research centers on Relationship Marketing and Relationship Selling with significant extensions into family business dynamics. Scholarly work employs grounded theory and case study methodologies to investigate organizational behavior challenges, particularly manager anxiety during performance evaluations and succession planning in small-to-medium enterprises. This interdisciplinary approach bridges academic theory with practical business applications.

Recent publications reveal strong thematic focus on managerial psychology within organizational structures and continuity planning for family-owned businesses, reflecting expertise spanning marketing, human resources, and entrepreneurial management.

Professional recognition includes:

• 2022 Advisor of the Year at Missouri Western State University
• Multiple Top Sales Producer awards in independent insurance sector

Dr. Bell maintains active industry practice through ownership of Consolidated Insurance Agents, LLC in St. Joseph, MO, bringing 35 years of practical experience in property & casualty and life/health insurance (licensed in MO/KS) directly into classroom instruction and research frameworks.