Carsten Lund Pedersen

Carsten Lund Pedersen is an Associate Professor at the IT University of Copenhagen in the Information Systems and Digital Innovation department. His work bridges digital business strategy and business-to-business marketing, focusing on AI-driven digitalization, ethical decision-making, and conceptual frameworks like segmentation and "tech theater."

His research explores:

• AI ethics and authenticity in B2B marketing
• Foundational marketing concepts and their theoretical development
• Corporate transparency and narrative analysis
• Societal impact through academic-practitioner collaboration

Recent publications highlight advancements in digital business models and knowledge co-creation. While no explicit awards are listed, his work has garnered significant academic engagement (92 readers) and citations.