معرفی
Carolyn Yoon is a Professor of Marketing at the University of Michigan's Ross School of Business, where she also serves as Associate Dean for Community and Global Initiatives and holds the Wilbur K. Pierpont Collegiate Professorship. Her research examines psychological and neural mechanisms in consumer decision-making across cultures and age groups, using interdisciplinary approaches spanning neuroscience, psychology, and behavioral economics.
Her education includes:
- AB from the University of California (1982)
- MBA from the University of California (1986)
- PhD from Duke University (1995)
Yoon's research focuses on:
- Consumer neuroscience and neuroforecasting techniques
- Aging-related changes in consumer behavior and cognition
- Cultural and social influences on decision processes
- Health behavior and digital intervention engagement
- Genetic and neural moderators of consumer preferences
Her recent publications (2015-2024) demonstrate consistent themes: neurobiological underpinnings of consumer behavior, cultural neuroscience, aging cognition, and applications of neuroscience in marketing. Over 70% of her articles integrate neural/biological data with behavioral outcomes.
No awards or supervised students are mentioned in the source material.
