Carlos Javier Torelli

Carlos Javier Torelli is a Professor in the Department of Business Administration at the University of Illinois and an affiliate of the Center for Latin American and Caribbean Studies. He serves as Head of Business Administration and holds the Anthony Petullo Professor chair.

• Global Marketing
• Cross-Cultural Consumer Behavior
• International Business
• Cultural Psychology
• Brand Management
• Social Marketing

His research focuses on how cultural frameworks shape global marketing strategies and consumer behavior. Key themes include cultural values in brand development, globalization's impact on market dynamics, and social marketing applications in public health.

Recent publications analyze cross-cultural organizational behavior, self-brand congruity, and collectivist responses to global crises like the COVID-19 pandemic. His work bridges theoretical insights with practical applications for multinational enterprises.