Anna Torres Lacomba

Anna Torres Lacomba is a Full Professor at the Universitat Pompeu Fabra, holding a position in the Department of Economics and Business Administration. She co-directs the Master of Science in Management program at the Barcelona School of Management. Her academic background includes a PhD in Business Administration and Management from UPF, alongside advanced degrees from Universitat Autònoma de Barcelona and Universitat de Girona. Her research focuses on branding, international marketing, marketing ethics, and preference representation, with particular emphasis on cross-cultural dynamics and consumer behavior.

Her research explores how design elements like logo naturalness influence consumer perceptions across international markets, as well as cultural factors affecting brand equity and stakeholder engagement. She has contributed to understanding market responses during crises and the role of social influence in entertainment sectors. Methodologically, her work integrates advanced statistical techniques such as correspondence analysis and conjoint measurement.

Prof. Torres Lacomba’s academic leadership includes directing executive education programs and maintaining active research collaborations. Her publications span over two decades, addressing themes from logo design psychology to corporate social responsibility strategies. She has advised on marketing strategies for multinational corporations and policy frameworks for trademark protection in global contexts.