Cansu Tor Kadioğlu

Dr. Cansu Tor Kadioğlu is a Lecturer at Wittenborg University of Applied Sciences, concurrently holding a postdoctoral research position at the University of Twente and supervising students at Erasmus Rotterdam University's ESE Business Economics and Marketing department. Her research focuses on consumer behavior, digital/social media marketing, and green marketing. She has authored four books and co-edited three, with notable recognition including the 'Best Scientific Study' award from Turkey’s Ministry of Commerce in 2021 and 2022 for her work on green marketing and greenwashing.

Her teaching domains include Digital Marketing Communication, Consumer Behaviour, and Social Media Marketing. Research interests span digital marketing innovations, consumer decision-making, and ethical marketing practices. Recent publications explore topics such as celebrity endorsement effects, customer-perceived value in digital services, and generational purchase behaviors.

• Awards: Best Scientific Study 2021 (doctoral thesis), Best Scientific Study 2022 (book chapter)
• Books: Editor of four books, co-editor of three
• Roles: Postdoc researcher (University of Twente), supervisor (Erasmus Rotterdam)

Dr. Kadioğlu’s work bridges marketing theory and practice, emphasizing ethical considerations and digital transformation. She actively contributes to academic discourse through editorial roles and international collaborations.