Cabrini Pak

Cabrini Pak is an Assistant Professor of Marketing at The Catholic University of America’s Busch School of Business, specializing in consumer behavior, demographic research, and the intersection of religion/culture with marketing. Her work bridges business strategy and ethical frameworks, with a focus on emerging markets and intergenerational dynamics.

Education:

• Ph.D. in Religion/Culture, The Catholic University of America (2017)
• MA in Theology, Villanova University (2012)
• MBA in Management Information Systems, The George Washington University (2000)
• BS in Biology, University of North Carolina at Chapel Hill (1995)

Research Interests: Dr. Pak explores consumer markets, technological innovation, character formation in emerging adults, and ritual consumption. Her groundbreaking 2023 Journal of Business Strategy article proposes a framework for marketing to the Sandwich Generation, addressing financial, health, and social needs across generations. She also investigates theological dimensions of human development in works like her upcoming book Being in Utero.

Publications & Impact: Her research spans business strategy, military medicine, and international trade. Notable contributions include analyzing trade mispricing in banana markets (2014) and frameworks for aging consumer markets (2006). These works highlight her interdisciplinary approach to addressing complex societal and economic challenges.

Professional Experience: Prior to academia, Dr. Pak held leadership roles at Deloitte, Blue Cross Blue Shield, and Laboratory Corporation of America. She advises Catholic organizations and contributes to ethical business practices through her academic and community engagement.