Beatriz Lopez Bonetti

Beatriz Lopez Bonetti is an Assistant Professor of Marketing and Director of Marketing at the Busch School of Business at The Catholic University of America. She also serves as a Media Fellow at the Institute for Human Ecology. Her expertise spans Market Research, Marketing and Communications, and Operations Management. Dr. Bonetti holds a Ph.D. in Business from Virginia Tech, an M.S. in Marketing from Johns Hopkins University, and a B.B.A. in Business Administration from Universidad Tecnologica del Centro.

Her research focuses on the intersection of aesthetics, morality, healthy consumption, and innovation, emphasizing consumer well-being. She transitioned from the private sector—where she managed logistics at Smurfit Westrock and consulted for organizations like Nielsen Media Research—to academia to integrate practical experience with cultivating virtuous business leaders. At the Busch School, she contributed to launching the graduate Applied Economics program and spearheaded branding, communications, and marketing strategies reflecting the school’s Catholic mission. She teaches courses such as Marketing Management, Market Research, and Fashion Marketing.

Dr. Bonetti’s career includes directing market research and strategic planning for a startup developing media safety technology. Her work bridges rigorous methodologies with a commitment to the common good, evident in her teaching philosophy centered on the human person.