CARMEN PEREZ CABAÑERO

Carmen Perez Cabanero is an Associate Professor in the Department of Marketing and Market Research at the Faculty of Economics, Universitat de València. She is actively engaged in research through multiple groups including Mk & M 5.0 (Marketing & Management 5.0), eMARKETING Research Group, and SIV (Service, Innovation, Value), reflecting her interdisciplinary focus on modern marketing dynamics.

Her research interests span Marketing, Market Research, Consumer Behavior, Digital Marketing, and Service Innovation. She specializes in understanding how consumers seek information prior to purchase, particularly in digital and service-oriented contexts. Her work integrates technological advancements and value creation in marketing strategies.

The trends in her research, though not illustrated with specific articles in the provided text, emphasize digital transformation in marketing, innovation in service delivery, and data-driven consumer insights, aligning with the goals of her affiliated research groups.

Scientific Awards:

• No awards listed in the provided text.

Advising and Grants:
While Dr. Perez Cabanero completed her doctoral thesis under the supervision of Dr. Alejandro Mollá Descals, no current students or grant funding are mentioned in the available information.

Labs and Research Teams:
She is an active member of three prominent research groups: Mk & M 5.0, focused on advanced marketing and management models; eMARKETING, dedicated to digital marketing research; and SIV (Service, Innovation, Value), which explores innovation and value co-creation in service ecosystems.