Burak Amirak

Burak Amirak is a Lecturer at the Faculty of Communication, Department of Public Relations and Advertising, Izmir University of Economics, since 2010. He shares his 25+ years of professional experience in strategic communication and brand management with students.

• Education: PhD in Advertising, dissertation on 'The role of Account Planning in the creative process in Advertising.'
• Professional Experience: Founder of Torus Corporate Brand Management Consultancy, Strategic Planning Director at Lowe Istanbul and Young & Rubicam/Reklamevi, and Partner at Shift Communications.
• Research Interests: Focus on strategic planning in advertising, integrated communications, brand management, and creative process optimization.
• Contributions: Co-authored books: Integrated Communications in the Postmodern Era, Masters of Advertising -1, and Masters of Advertising -2.
• Industry Collaborations: Worked with major brands like Yapı Kredi Bank, Unilever, Hyundai, Danone, and Efes across Turkey, Azerbaijan, and Kazakhstan.