Jess Collins

Jess Collins is a full-time Professor at the VCU Brandcenter, specializing in strategic planning and advertising strategy. Previously, she served at the VCU Robertson School of Media & Culture, where she developed initiatives like the Strategic Workshop with the One Club for Creativity and VCU Camp ADventure. She holds a BA in Spanish and BS in Commerce from the University of Virginia, and an MS in Communications from the VCU Brandcenter (2010).

Her research interests focus on enhancing creative education through real-world client collaboration, exemplified by programs like the Brandcenter Sprint with brands such as Axe and Lumē. She has pioneered international partnerships, including a cross-continental project with Manchester Metropolitan University.

Collins is Director of Strategy at Fable Branding & Advertising and has advised major corporations including Walmart, Target, and Unilever. She received the 2020 Richmond Ad Club honor and contributed to Brandcenter’s #1 U.S. ranking in The One Club’s 2024 Global Creative College Rankings.