Broderick Turner

Broderick Turner is an Assistant Professor of Marketing at Virginia Tech and a Business in Global Society Fellow at Harvard Business School. His expertise lies in the intersection of marketing, technology, racism, and emotion. He holds a PhD in Marketing from Northwestern University’s Kellogg School of Management. Turner runs the Technology, Race, and Prejudice (T.R.A.P.) Lab, focusing on understanding systemic racial biases in markets and technology. His research has been published in the Proceedings of the National Academy of Sciences and the Journal of Marketing, and his work has been featured in media outlets like NPR and The Verge Podcast.

Education

• PhD in Marketing, Kellogg School of Management, Northwestern University (2020)
• M.S. in Marketing, Kellogg School of Management, Northwestern University (2018)
• BBA in Finance, Goizueta Business School, Emory University (2004)

Research Interests
Turner’s work explores how race and racism influence consumer and managerial decisions. His lab investigates algorithmic bias, AI ethics, and equitable technology design. He emphasizes the societal impact of marketing strategies, particularly in marginalized communities. Recent projects analyze the effects of AI on minority groups, school desegregation via marketing interventions, and the role of surveillance technology in policing.

Executive Education
Turner designs courses on AI literacy and equitable technology development. Examples include:

• “Get 30% Smarter About AI in 90 Minutes”
• “Building Equality into Technology”

Labs & Collaborations
The T.R.A.P. Lab collaborates with organizations like Axon to audit algorithms and design inclusive systems. Turner advocates for “We. Save. Us.”, a philosophy prioritizing community involvement in product development to benefit both shareholders and stakeholders.