Brian Weikel

Dr. Brian Weikel is an Assistant Professor in the Department of Business, Accounting, & Economics at Otterbein University. He brings extensive industry experience from leading analytics teams at Nielsen, Bath & Body Works, and Victoria’s Secret, specializing in causal inference and scalable cloud-based marketing analytics.

• Ph.D. in Economics (University of Illinois, 2000)
• M.S. in Statistics (University of Illinois, 1999)
• M.S. in Economics (Texas Tech University, 1994)
• B.S. in Economics (The Ohio State University, 1992)

His research focuses on causal inference through randomized control trials, econometric methods, and machine learning. Key areas include marketing analytics, data governance, and cloud-based computational scalability.

Recent publications address aggregation bias, synthetic control methods, and feature mismeasurement in marketing mix modeling. He has developed enterprise-grade solutions for automotive manufacturing, retail, financial services, and pharmaceutical sectors.