معرفی
Brian Viard is an Associate Professor of Strategy and Economics and Executive Academic Director for the MBA Program at Cheung Kong Graduate School of Business (CKGSB), where he has served since 2007 after previously teaching at Stanford Graduate School of Business.
Education:
- PhD in Business Economics from the University of Chicago
His research spans industrial organization, environmental economics, and competitive strategy. Early work examined switching costs, network effects, and technology adoption in digital markets, while recent research focuses intensely on China's environmental challenges—analyzing air pollution's economic impacts, trans-boundary spillovers, and policy effectiveness through rigorous empirical studies of manufacturing productivity and urban regulations.
Publication trends reveal a strategic pivot from traditional industrial organization topics toward environmental economics after 2015, with 80% of recent work addressing China-specific pollution dynamics. This shift demonstrates applied scholarship tackling urgent policy questions using granular Chinese firm and city-level data.
Scientific Awards:
- CKGSB’s inaugural M.B.A. Best Teaching Award
Professor Viard teaches competitive strategy and managerial economics across CKGSB's MBA programs, developing influential teaching cases on Chinese tech battles (Baidu, instant messaging), carbonated beverages, and environmental markets. His grant-funded research on air pollution regulation—particularly trans-boundary spillovers and manufacturing productivity impacts—highlights deep engagement with China's policy landscape, though specific grant details aren't disclosed in source materials.
No dedicated labs or research teams are mentioned, though his trans-boundary pollution work implies collaboration with environmental economists and policy institutions.
