معرفی
Brian McMullan is a Lecturer in Business Management at Coventry University's Faculty of Business and Law. He holds a Business Management BA (Hons) and MSc in Electronic Commerce from the University of Ulster, along with a PGCert in HE Practice from Coventry University (2012). His academic duties include module leadership for second-year Business Management courses and serving as an associate Link tutor for international partnerships.
McMullan's expertise spans Business Strategy, International Business, and Global Trade Dynamics, with a particular focus on BRIC nations. His current PhD research on Soft Power aligns with these interests, aiming to enhance his research profile in alignment with his doctoral studies. He teaches on the Business Management BA (Hons) program and contributes to curriculum development through module team memberships.
His research interests center on strategic frameworks in business, international trade mechanisms, and emerging market dynamics. While no specific publications or awards are documented in the provided materials, his academic trajectory indicates an emphasis on expanding theoretical and practical knowledge in global business contexts through his ongoing doctoral work.
